Nigerian musician, Patrick Okorie, popularly known as Patoranking, has been unveiled as the Brand Ambassador of Lontor products in Nigeria.
Okorie was unveiled as an ambassador of Lontor during the signing of the Memorandum of Understanding between the Nigerian singer and Choice International Group (CIG), the manufacturers of Lontor products on Monday in Victoria Island, Lagos.
The MoU between Patoranking and CIG is to drive e-commerce through entertainment.
Speaking during the signing of the MoU, the Chairman of Choice International Group, Chief Diana Chen, said the choice of Patoranking as Lontor’s brand ambassador was due to his huge fan base on social media platforms.
Chief Chen expressed optimism that the partnership would birth a new dawn for the Lontor brand, and assured consumers of affordable and durable rechargeable products to meet the realities of the nation’s economy.
She also restated the support of the organisation in supporting and investing in Nigeria’s creative industry.
In his reaction, Patoranking said his emergence as Lontor brand ambassador, would entail doing a lot of things targeted at youths as his music is about addressing issues that had to do with injustice and social vices, among other menaces in the society.
He advised youths and upcoming artists to shun drug abuse, corruption and other social vices capable of jeopardizing their contribution to national development.
Patoranking, who encouraged youths to follow the right direction in life, also called on them to be focused, persevere, hardworking and prayerful for them to excel in their career.
