By Ingram Osigwe
Nigeria’s beauty products giant, Fair & White Nigeria has launched a new beauty brand, So White With Vitamin C, into the Nigerian market.
The new product was Friday unveiled in Lagos amidst glamour and colour. Also unveiled at the event was So White’s brand Ambassador, Nengi Rebecca Hampson of the Big Brother Naija fame.
Witnessed by celebrities, beauty ethusiasts, Fair & White distributors, marketers, brand experts and other stakeholders, the twin event took place in StrongTowers, Ikoyi, Lagos.
Speaking shortly after she was unveiled, Nengi said she was excited to be part of the Fair & White family, describing her choice as a brand Ambassador as ” an incredible opportunity to identify with a worthy brand”
Nengi, a former Miss Bayelsa State and a housemate in BBNaija season five, pledged to be a good Ambassador of the new product, aggressively propagating and projecting it’s quality and benefits to the skin.
Earlier in his welcome address, Chairman/CEO of Fair & White Nigeria, Sir Patrick Chibueze reiterated the company’s unwavering commitment to quality. According to Sir Chibueze who was represented by a Director in the company, Kene Chibueze, “Fair & White will never shirk its responsibility of making available to consumers, quality brands that promote and project the natural beauty of the African woman.
“Our latest brand , So White, is enriched with Vitamin C and Suncreen filter which are the essential ingredients needed to keep the skin glowing all day”
So White, according to him, was designed to bring out the radiance in the skin while protecting it from sun burn. The Vitamin C content of So White, Sir Chibueze explained, is an anti- oxidant which helps to prevent pigmentation, revive one’s complexion and combat early signs of aging.
“As we unveil our new product, we are reaffirming our commitment to innovation, excellence, and the pursuit of beauty that is not only skin deep but deeply connected to well-being.
“Fair & White Nigeria has consistently churned out quality, sought-after brands thus maintaining its firm grip on the beauty products market.
“Beauty enthusiasts, cosmetologists and beauty experts agree that that Fair & White range of products are the beauty brands they can trust, the Fair & White Nigeria boss said.
Explaining the idea behind the choice of Nengi as So White’s brand Ambassador, Sir Chibueze remarked: “Fair & White Nigeria is of the firm believe that it is an unpardonable aberration to downplay the natural beauty of the African woman in favour of white- skinned Caucasian, Asian, American and European models. It is for this reason that since it debuted in Nigeria, Fair & White Nigeria, has unapologetically chosen, consistently, beautiful African models as Ambassadors for its brands.
“Our new brand Ambassador, Nengi Rebecca Hampson is brain on top beauty; she is a quintessentially beautiful African woman, an enchanting symbol of the natural, radiating beauty God has endowed African women with. Nengi She embodies everything our brand stands for—authenticity, elegance, and a passion for healthy living. We believe that her influence and values will resonate with our consumers.
“Nengi’s choice as the brand ambassador of So White with Vitamin C syncs with our belief that the natural beauty of the African woman needs to be projected and celebrated at every juncture”
Sir Chibueze expressed gratitude to the distributors, marketers and consumers of Fair & White range of products “for their steadfastness and unwavering loyalty to our brands despite the harsh economic realities”
Among dignitaries that graced the colourful occasion were a former BBNaija housemate Cynthia Nwadiora popular as Cee Cee, herself a brand Ambassador of one of the Fair and White’s products, Fair and White Glutathione Original, Media Advisor to Fair & White Nigeria, Ingram Osigwe, ace comedian, Bowoto Jephathah Oluwatiseyifumi Tanimola popular as Akpororo who held guests spellbound with his rib cracking jokes, Fair & White Nigeria Head of Sales and Marketing, Sunday Adekoya.
Also at event were Blessing Okogbue,
Manager,Amable Nigeria Ltd, Dr Amarachi Alilonu, MD of Sparkling Eyes Clinic and Optical Services Limited, Dera Ndidigwe, Founder, Dera Culture Digital Marketing Agency,Ikechukwu Bidwell Ogbonna, CEO,BIDTESS LIMITED, Barr ( Mrs) Rose Omokwale among other dignitaries.
Notedly, since taking the Nigerian beauty market by the storm three decades ago, Fair & White Nigeria has launched a plethora of quality brands into the market, including Fair & White Original, Fair & White Exclusive, Fair & White So White, Fair & White Exclusive with Vitamin C, Fair & White Miss White, Fair and White Gold, Fair & White So Carrot, Fair & White So Fruity Papaya, Fair & White Original Glutathione, Fair & White Miss Carrot and LaboDERMA by Fair & White among others.
A good number of key distributors of Fair & White Nigeria products also graced the event. They include Jumatex Investment Ltd, Amaco Resources Ltd, Chico Mario International Limited, Fubason Investments Ltd, Most Noble G Ltd , Okinsa International Limited, Alpha Empire Limited, U Tonix Limited, C&C Ferdinand Limited, J anyi Ltd and Good Star Limited.
Fair & White Nigeria staff present at the twin event were Sunday Adekoya (Head Sales and Marketing), Chidiebere Nnawuihe ( Head Operation) Uchenna Udoezika (Chief Accountant ), Obioma Owhoruviowho (Chief Auditor) Emmanuel Prince Okoh (Sales Manager) Rachael Ogoh (Social Media community Manager) Olaitan Lawal ( Warehouse Manager) Chibuzor Offia ( Sales Executive),
Catherine Olatunde (Personal Assistant to CEO) among others.
The colourful unveiling event was competed by lady Clara Okoro & Ogbono of Wazobia FM.
The ambience of the hall got electrified when Rachael Ogor, the Social Media Community Manager, mounted the stage to make a soulful musical presentation about Fair & White brands and their huge benefits to the skin.
Ingram Osigwe is the media Adviser to Fair & White Nigeria.
