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That PR stunt by FCMB

Pascal Oparada A simple hashtag, #DeleDetermination was all it took for a Nigerian bank, First City Monument Bank to pull off one of the biggest public relations stunts in recent times. For those who are not aware, little Dele, a

WhatsApp hits 2 billion user mark

Paschal Oparada WhatsApp, the most popular messaging app, revealed today just how big it has become. The Facebook-owned app said it has amassed two billion users, up from 1.5 billion it revealed two years ago. It also remains free of

Bigi jostles for bigger market share

Paschal Oparada The Nigerian soft drink market space is getting tighter as new brands are in hot pursuit to take on big brands including Coca Cola and Pepsi – the entrenched ones. Bigi Cola and its sister variants, made by Rite