By Ona Daniels
After 14 years of effectively dominating the Nigerian biscuits market, the Beloxxi Industries Limited, makers of Beloxxi Cream Crackers, is set to introduce eight new variants of its popular biscuit brand into the Nigerian market.
The latest move according to the President/CEO of Beloxxi, Obi Ezeude is as a result of the latest production volume expansion of the facility which at completion would make 80,000 metric tonnes of biscuits in a year.
In February 2018, Vice President Yemi Osinbajo commissioned the second phase of the expansion of Beloxxi Industries in Agbara, Ogun State and also laid the foundation for the third phase
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With an earlier completion of the third phase ahead of schedule, Beloxxi’s extra production lines would be deployed into making other biscuits outside the crackers family.
This will include variants of biscuits simply called sweet biscuits and with foreign experts already on ground to assist the Nigerian professionals to work out the final modalities, the company will soon announce the names of the new products.
In a discussion with the media recently, Ezeude stated that Beloxxi’s cream crackers has done so well in the past 14 years and after sustaining about 74 percent of the cream crackers market share, it is logical that the brand introduces more products that target also to be the best in the subgroup, like the cream crackers has done.
Prior to this move, the company has already put in place a mega storage warehouse of a modern standard that is meant to take about 1.2million cartons of biscuits at a time. The warehouse built into a mesh of metal racks will contain 5,000 pallets with cartons of biscuits that amount to some 800,000 cartons, and with the extra spaces.
