LG Electronics has named veteran Nollywood actor and TV personality, Richard Eyimofe Mofe-Damijo as its brand ambassador in Nigeria.
Mofe-Damijo, who is also known as RMD, is said to be the epitome of style and trend and will be highlighting the brand’s philosophy in its new campaign.
According to Mr Hari Elluru, Head of Corporate Marketing Division, LG Electronics West Africa operations, the brand appointed RMD as its ambassador “for his style and dexterity which resonate with the brand essence of OLED TV.”
Also speaking at the ceremony, Mr Mike Ahn, General Manager Home Entertainment TV Division, LG Electronics West Africa Operations disclosed that LG OLED TVs are better due to the excellent image quality among other things.
He said, “OLED TVs are better for a simple reason: They light up pixel by pixel. They don’t have a backlight, so when you see black areas of the screen, they are as black as possible. This means excellent contrast—perfect for darker scenes.
“LG OLED TVs have individual self-lit pixels that create infinite contrast and the Perfect Black. You can see the richness in colours, and all the small details and textures revealed in every scene. Self-lit pixels ensure better image quality for HDR gaming, and its fast response time lets you take full advantage of G-SYNC compatibility.
“In addition to their stunning picture quality, self-lit pixels offer an equally great view from wide viewing angles. With self-lit pixels, LG OLED TVs come with a slim design that complements every home interior. See the paper-thin, futuristic design that goes beyond all expectations.”
Expressing delight at the ambassadorial deal, Mofe-Damijo said he has always admired LG Electronics as a premium brand particularly its series of Television which outsmarts other TVs in its category but never thought he could be a brand ambassador for same.
He submitted, “My job is simple and that is to live the brand and live my life as I have always done. I hope the world will see the brand through me indeed and more so move on to add significant value to LG OLED TV in the coming years,
“LG is deeply committed to its customers’ desire for beautiful products and will continue to pursue an innovative design that delivers new value and exceptional user experiences.”